Creating Search Engine Friendly Blog Posts Part 2

Today we are going to finish our article on Creating Search Engine Friendly Blog Post.  We are going to be covering the main content of a blog post and how to strategically help our posted articles rank high in the search engines.  So buckle up and enjoy the journey…

 

 

In Creating Search Engine Friendly Blog Posts Part 1 we discussed the headline of your blog post and how important it was to find a catchy headline and at the same time include the keywords or keyword phrase you wanted to rank in the search engines.  We also mentioned that fact that when using upper case letters the search results are different as well.  In our particular case we come up number 3 and 4 on the first page of Google both ways. 

 When I first discovered this, it was with Fort Lauderdale Personal Injury Lawyer.  I was on the first page of Google 2 times for this keyword.  But, when I make every letter lower case, I didn’t show up until page 3.  I just wanted to point this out because it is something I never would expect.

 MAIN BODY

 Now let’s discuss the main body of our article.  You want to create your post to be keyword rich but not so much that it’s obvious to your reader. All it takes to make your article keyword rich is to write the key word phrase a couple m ore times than you normally would. 

 Let me give you an example.  You might be writing about a famous wrestler Dan Gable. 

Dan Gable won the Olympic Gold Medal in 1972.   He did not give up a single point to any opponent during the 1972 Olympics.   

You might want to write the second sentence here using Dan Gable again.  Instead of using He did not, you could write;

Dan Gable was so awesome that he did not give up a single point to any opponent during the 1972 Olympics.

 Remember you only have to do this a couple of time through out your article.  This gets your keywords or keyword phrases into the content of your posted article.  That’s just the beginning.  I could go on and on about how you should link your keywords to other article you have written (hint, hint) but that is not the scope of this article.  (BTW:  You also want to bold any links)

 After we get our keywords and keyword phrases into our main content, you want to go back and make them bold.   Once you have completed the task the next step would be to Make sure you post your article into the proper category.  What I mean by this is if you are writing about Social Marketing.  Make sure that if you don’t have a category for your topic, create one.  Because the search engines will like a url address like this

http://arsenalmarketing.com/social-bookmarking/social-bookmarking-where-is-it-heading

            Versus something like

 http://yoururl/uncatagorized/social-bookmarking-where-is-it-heading

or

 http://yoururl/pg=?8

 It is important that you create good categories and have a reason why each blog post goes to a specific category.  If you take a look at all my posts you will notice that I have bolded all of my keyword and keyword phrases.  

 As you can see this type of stuff is not rocket science, it not some secret that I am letting out of the bag.    If you thought this article useful or not.  Please let us know by leaving a comment.