What You Need To Do To For Off-Page Optimization
Friday, December 4th, 2009We’ve gone over the onpage seo web desgin and optimization, so let’s move on to the offpage optimization which is what really makes a difference in your site’s ranking. Off Page Optimization is done outside the website in order to increase its performance in search engines for the desired keywords.
1. You need to know what websites are linking to you
2. Keep track of the number of links to your site
3. The Google page rank of the website linking to you
4. Be aware of the page title of those linked sites
5. Be familiar with the anchor text of the linking site
6. Do you know the statistics of the links that are connected to the website that is linking to you?
7. You need to know how many links are going out from the site linked to you
8. What is the total count in regards to links that are on the website which is linked to you?
9. Do you know whether Google deems this linked site as an authority site?
If you want to be success at off page optimization then you would do well to follow these simple guidelines.
You must incorporate a link campaign. This segment of your strategy is critical to off-page optimization. The reason being is it increases link popularity. Google recognizes this so in return the page becomes more popular and thus the page ranking increases. It’s like a domino effect. The importance of this exercise cannot be overstated.
The more people that hear about your website the more popular you become. That’s why social networking is so important. You can get the word out about you in a subtle way. These are most effective on sites such as Myspace or Okrut. Bear in mind though you can not just storm in there and start advertising your site opening. Eventually you will discover techniques how you can get your name across, without infringing on the rules.
The more places you have your web name exposed the more recognition you are going to get. That’s where directory listings play an important part. This can be a time consuming endeavor, but it is one with great return by way of traffic. You must be very astute with your entries to directories as website submitting is checked visual by real people and not computer engines.
For article submission you have two choices. You can either write your own articles or pay someone to do it for you. What you do not have a choice in, is article submitting. At least not if you want to be successful. In these articles you can put a link back to your site. Again it is another very powerful tool to be used for off page optimization.
While doing off page optimization one should research and come up with multiple Anchor Texts containing the recommended density of keywords/keyword phrases. If you are unfamiliar with the term “Anchor Text”, it is the hyperlinked text that is placed on the Web Page which links back to your page.
You may not know it but you are familiar with SERP.This is what you see when you do a search on one of the engines using a key word.
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