Top 5 Benefits of a blog
- Easy Access To current events of company
This is one of the greatest benefits of having a company blog. With a click of the mouse, you can have the latest and greatest happenings, out on the blogsphere about your company. Want to create a buzz about a new product or delay the release date of a new product, not a problem when you have a company blog - Blogs Search Engine Friendly
Search engines love blogs, especially Google. They love blogs because blogs provide their customers, you and me with a better product. Hence, the first benefit on this list. Fresh and updated content that relates to the current blog. - Your blog will appear in RSS & Blog directories
When having a business blog you can get your blog listed in all the RSS and Blog search engine directories. There are hundreds if not thousands of these directories available today and new ones are being created on a daily basis. For every one that you can get listed in, you create a one way back link to your company’s blog. This of course only builds on the first two items in our list, Easy access and search engine friendly. - Feedback from customers and potential customers.
Businesses can find out immediately what people think of their company, products and ideas. Feedback can be generated quickly–over days, if not hours. A blog can act like a never-ending focus group that gives a company great insights into their consumers’ thoughts, likes and actions. - Your company will appear as an Authority in your industry.
Using a company blog is very easy to make you appear as “The” authority in your industry. Again not only by using the techniques and benefits that are currently listed but by also showing customers and potential customers the latest trends in your industry. You could also show side by side comparison of your latest product along with others in your industry.
BONUS BENEFIT
- Create Brand Awareness.
Brand Awareness is huge when having a company blog. Using the previous techniques listed, you can see how much exposure your company will. You company’s name and product will be all over the blogsphere as well as all the different social sites. So before a lot of your customers even come to your new company blog, the y will have heard of your companies product or brand.
I hope you can see that it is essential to have a blog these days. Whether you are a small business or a large corporation, if you don’t have a blog you need to get one as soon as possible. If you are not sure how to go about setting one up, creating goal for your blog and creating a marketing plan for your blog, the folks at Arsenal Marketing will be more than happy to help you out. Just give them a call at 754.234.0547 or send them an email at info@arsenalmarketing.com
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I think the above list is great, although I would adjust the title to be specifically for corporate blogs
To me, the #1 thing for corporate bloggers is making themselves available to their customers. If i’m trying to decide between two companies, I’ll go with the one that blogs so I can engage in conversations with them, and offer feedback.
Kyle,
Thanks again for commenting.
I could see that about the title. Although I think it does apply to all blogs. Maybe I should change the examples I used to apply to all blogs?
cool top, but ofcourse some small things needed (like favicon, obligatory link to main page form all another pages, meta keywords and meta description tags) and many more…