Internet Marketing Online, Load Your Arsenal

In its simplest form search engine optimization is the practice of designing web pages so that they rank as high as possible in search results from search engines. If this were really simple, every webpage would be on page 1 of every search engine.

Obviously, it is harder than it sounds. What makes this hard is that each search engine has their own way in how they view a page before they rank it. Google itself uses what is called page rank, which was named after one of its founders Larry Page.

Google puts a lot of emphasis on back links from highly ranked pages that contain content based on relative keywords on that page. Other search engines like to see pages optimized based around Meta tags, and keyword density.

Because at this point, it almost sounds like we are speaking Greek most people will tune out and go on to something a little more fun for their Internet business. This is a shame because if you can achieve a high number of search engine optimized pages the traffic that those search engines will send you can earn you a full-time living on the Internet.

The easiest way to optimize the pages is to think like a search engine would. Make it easy for them to understand what your page is about. Optimize it from the top to the bottom letting them know what the primary key word and a couple of secondary keywords all are for that page.

Do not keyword spam those words, but add other relative content to the page that sounds natural compared to the primary keywords or you are optimizing for.

To understand what you are up against Google search a few of the main keywords you want your website to be known for. Look at how they lay out their pages to get some idea of what you are going have to do to compete with them.

Originally posted 2008-03-25 14:36:56.

This entry was posted on Tuesday, July 21st, 2009 at 2:08 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.