The Use Of Adobe Flash
How to use Adobe Flash within a web page? It is definitely a common doubt of many businessmen and managers.
Flash is a software for creating graphic-based animation that can help a website become richer and more interactive. Flash is a great tool for creating online training modules, product demonstrations and other types of contents that require interaction. However, one major drawback of Flash is that search engines, including Google, cannot understand the contents of the website if it is all written using Flash. As a result, the search engine’s ranking of such a website would be greatly affected.
What is the meaning of ‘index’? When you can left-click the text on a web site and see it highlighted in blue after dragging over it, the content is classified as ‘indexable’. This is to say that the highlighted text and images or graphics of the site are located in various ‘layers’. Only then can the text-based content be indexed by search engines, such as Google.
So, what exactly is Indexing? It is the process that Google uses to scan the important details of a website. Google would then store the details in their database for Google users to search websites by keywords. If you create the entire website using Flash only, the text on your web page would be layered into the graphics and Google would then not be able to index your website.
In the old days, it is completely impossible for Google to index content written using Flash. Although there are news saying that Google and Adobe are working towards the goal of making content written using Flash more indexable, there are no test results on whether the attempt is successful or not. Therefore, it is of your best interest to incorporate text-based content in your website and avoid using Flash to create your entire web page.
Even though most people cannot resist the attractive appearance and the usefulness of Flash websites, these websites post a needless obstruction to Google as Google mainly seeks for text-based content.
There are business owners who decide to go both ways, just in case. These web pages let users choose between ‘HTML Site’ or ‘Flash Web Site’ from the Home Page. Naturally, that is one of the ways to compromise with Google’s system, but the workload of managing two web sites at the same time can be unbearable for some of the business owners and their teams.
A better solution to the problem is to embed flash content within a HTML website. This way, you can still utilize the outstanding functions of Flash to create an attractive and functional website while allowing Google to index the other text-based content on your website. With this strategy, you can achieve your goal of search engine optimization with little compromise on the design and functionality of your website.